Human Centered Design

Overview

Human-centered design projects are fundamentally about putting the user at the heart of the design process, ensuring that products, services, and systems are tailored to meet their needs, preferences, and contexts. The activities listed serve as essential tools and methodologies that designers and project teams use to understand users deeply, ideate solutions, prototype concepts, and iteratively refine products based on feedback and insights.

The Mir Meridian Process

With experience from IDEO and the Hasso Plattner Institute of Design, we've developed an approach to Human Centered Design that encompasses both empathy and data analytics. We work with our clients by better understanding key pain points and then using data and metrics to validate our observations.

A Closer Look

User Research and Persona Development are foundational activities that help teams gather insights about their target audience and create representative user profiles. This understanding is deepened through User Journey Mapping, which outlines users' interactions with a product or service, identifying pain points and opportunities for enhancement. Usability Testing and Experience Prototyping then allow teams to evaluate their designs directly with users, ensuring that the final product is intuitive, effective, and enjoyable to use.

Prototype Development, Wireframing and Mockups, and Interaction Design are critical for visualizing and testing the functionality and flow of a product before full-scale development. These activities help in refining the product's interface and interactions, ensuring they align with user expectations and behaviors. Ecosystem Design takes a broader view, considering how the product fits within the user's entire digital or physical ecosystem, enhancing the overall user experience.

Accessibility Consulting ensures that products are usable by people with a wide range of abilities, promoting inclusivity and reaching a broader audience. Meanwhile, Product Vision and Strategy, along with Market Analysis & Competitive Research, guide the direction of the project, ensuring that it not only meets user needs but also aligns with market opportunities and competitive landscapes.

Service Design and Customer Experience Strategy extend the focus to the entire service delivery and customer interaction process, ensuring a cohesive and positive user experience at every touchpoint. Design Thinking Workshops and Innovation Consulting foster a culture of creativity and innovation within teams, encouraging the exploration of novel solutions to user problems.

Lastly, Data Driven Design leverages quantitative data to inform design decisions, providing a measurable basis for iterating and improving products. Together, these activities create a comprehensive approach to human-centered design, ensuring that projects are not only innovative and competitive but also deeply aligned with the real needs and desires of users.