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Strategy

6 min read

Why a “Revenue Strategy” Without Operating Rigor Is Folly

Why Your Go-To-Market Motion Is Failing, and No One Knows Why Most companies don’t have a revenue problem. They have a visibility problem. Marketing...

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AI Hallucinating While Humans Debate

2 min read

The Bluffing Machine: Why AI Hallucinates—and Why RevOps Discipline Matters More Than Ever

The Bluffing Machine Why AI Hallucinates and Why RevOps Discipline Matters More Than Ever

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3 min read

The Brutal Truth About Market Sizing

Introduction Many founders pitch TAM like a golden ticket: “The market is $10B. If we just capture 1%…”

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